Where is the Greatest Real Estate Opportunity?: This $700K+ Market Is Quietly Ripe for the Taking
In a market defined by national uncertainty, Brunswick County is offering something rare: a moment of clarity, leverage, and upside for buyers who know how to move.
The $700K+ segment is sitting in a highly favorable window. Elevated supply, stale inventory, and misaligned seller expectations have created opportunity. The kind that doesn’t last. This is a moment for strategic capital, not casual shoppers.
Current Market Snapshot ($700K+ Segment):
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212 Homes For Sale
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179 Homes Pending
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148 Sales (Last 90 Days)
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Median Days on Market: 49
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Median Price Per SqFt: $280
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Months of Supply: 15.6 (Buyer’s Market Threshold = 6.0)
Key Insights & Buyer Intelligence:
1. Buyers Have Leverage—But the Clock Is Ticking
With 15.6 months of supply, buyers currently control the negotiation table. But the pace of pending sales (179) reveals a market quietly absorbing good inventory.
Translation: Smart buyers are already moving. The window to negotiate aggressively won’t stay open forever.
2. Price Per Square Foot Has Stalled—A Strategic Advantage
At $280/sqft, the cost to acquire luxury property in Brunswick is sitting below the current Market value. That’s rare, especially in a market with growing long-term demand from retirees, second-home buyers, and relocation clients.
This is where equity is born: Buying below future replacement cost with room to customize or reposition.
3. Days on Market Is a Mirage
While median DOM is 49, top-tier homes priced right are moving in under two weeks, often before they hit major portals. The rest linger due to poor positioning.
Don’t confuse volume with value. The best plays are already under contract.
The Macro View: Interest Rates & Market Psychology
Let’s address the elephant in the room: interest rates.
With rates hovering in the 6.5–7% range, many buyers are hesitant. But that hesitation has created a unique advantage for the right profile of buyer—especially those paying with cash, leveraging assets, or utilizing advanced lending strategies like ARMs, rate buydowns, or delayed financing.
Here’s what matters:
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Rates have frozen weaker buyers out of the mid-tier market, pushing sellers in the $700K+ range to be more negotiable, especially on second or vacation homes.
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High-net-worth buyers still have access to liquidity, and they’re using this moment to acquire hard assets at below-peak pricing.
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Inflation is cooling but sticky, which means real estate remains one of the most stable inflation hedges available, especially in lifestyle-driven markets like Brunswick County.
Our Take: If you're waiting for rates to drop, you may also be waiting for prices to rise. The best trades happen in the fog, not the sunshine.
Who This Market Was Built For:
This is the opportunity zone for:
✅ Cash Buyers looking to diversify away from equities
✅ Executives relocating for quality of life & tax advantage
✅ Investors seeking short-term negotiation leverage + long-term appreciation
✅ Second-home seekers who value lifestyle + legacy
Where Are the Best Deals Right Now?
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Inventory sitting 45+ days
→ Negotiation power is high, especially with multiple price drops -
Lightly outdated properties
→ Add value with light renovation and increase resale upside -
Off-market/pre-list opportunities
→ Our Private Client Division sources luxury deals before they hit the public market
The McKinney Group Take:
This isn’t just a buyer’s market. It’s a sophisticated investor’s moment. The numbers signal imbalance, and imbalance is where generational trades are made.
We’re working with clients right now who are acquiring premium homes in Brunswick at 5–10% below market, in some cases with seller-paid concessions, furnishings, or even rate buydowns.
If you wait for perfect conditions, you’ll be buying in a seller’s market. If you move now—with the right data—you control the terms.
Let’s Talk Strategy.
At The McKinney Group X SERHANT., we work with buyers who move differently.
Not just to own real estate, but to leverage it.
📩 Ready to explore the market the right way?
Let’s run the numbers, analyze your options, and guide you into the right home, at the right terms, before this moment disappears.
