At The McKinney Group x SERHANT., we don’t just list homes—we launch them like a product. In a market saturated with cookie-cutter listings and templated MLS descriptions, our approach stands apart: we lead with storytelling, lifestyle, and world-class media to create emotional demand before a buyer even sets foot in the property.
Our recent townhouse listing is a perfect example of how our disruptive strategy works in action.
The Listing: A Modern Coastal Townhouse
Set just minutes from the Carolina coast, this modern townhouse offered turnkey convenience, crisp finishes, and walkability to the area's best dining and beaches. But we knew features alone wouldn't sell it—it needed a feeling, a story, and a strategy.
The Strategy: Media is the Message
1. Lifestyle Photography
Rather than snapping standard listing photos, we staged a branded lifestyle shoot that tapped into the aspirational feel of living at the coast. From morning coffee on the patio to golden hour strolls down the sidewalk, we showed—not told—the life that came with the address.
2. Social Video That Went Viral
Our team produced a 30-second cinematic video showcasing the property in motion—paired with music, drone shots, and interior transitions designed for high engagement on Instagram and Facebook.
The result? Over 40,000 organic views across platforms within the first week.
3. Strategic Placement
We launched the video across Instagram Reels, Facebook, YouTube Shorts, and email campaigns. It was also tagged in collaboration with lifestyle influencers and featured in our newsletter to a curated list of out-of-state relocation buyers.
The Result: Under Contract in Days
The marketing didn’t just bring in views—it brought serious, qualified buyers. The property went under contract quickly, and the seller was thrilled with both the exposure and the ease of the process.
Our Value Proposition: We Don’t List Homes. We Build Media Campaigns.
Most agents rely on the MLS and hope for the best. We treat every listing like a launch. Our edge is in our media-first strategy—combining lifestyle branding, social virality, and high-production storytelling to drive demand.
We are not just selling real estate.
We’re changing how real estate is sold.
Thinking About Selling?
If you're a seller who values creativity, control, and results, you need a team that sees your home as more than a transaction. At The McKinney Group x SERHANT., we specialize in modern media marketing that moves homes and builds desire.
Your home has a story. Let’s tell it right.
